In general, if you are not going to publish a lot of content on your website regularly, for example, run a blog and update it from time to time, there is no point in investing your efforts in SEO. If you are planning to have a landing page with some basic information about your project and its concept, your chances to outrank multipage websites are pretty low due to the poor amount of keywords.
Online communities and aggregators
Don’t forget about online communities and aggregators! These can be a great source of traffic for your website and generate sign-ups.
You might notice the articles in top Google search results with lists like “Best dating apps in 2023” or “Top dating websites for serious relationships”. Depending on your niche and keywords, you may pick the most relevant lists and reach out to the authors with the request to be added to the article. Please, note that it most likely ount depends on the website and its traffic.
You by promoting another company’s product or service, and when a customer purchases from your link, you get paid. You can use an affiliate program.
But if you want to create something like a media source for your dating niche and add a lot of content, for example, writing love stories among your users or giving dating advice, you can still consider SEO as a powerful tool to bring traffic to your website
- Reddit is a great source for promotion, but you should always remember that Redditors love to hate marketing and don’t appreciate intrusive ads or posts. Join conversations with your target group and tell them about your dating project. Don’t be too pushy and promotional. Instead, ask for honest feedback and be helpful.
- Quora is another platform to reach a wider audience. Once you’ve signed up, join relevant questions and give helpful answers. Include a link back to your website in answer to promote your project.
- Discord also shouldn’t be neglected if your audience is within the gaming niche. Discord is basically an online chatroom. It used to be popular among gamers
Pay-per-click (PPC) advertising is another great way to promote your dating website. Popular PPC platforms include Google Ads, Facebook Ads, and other contextual networks. With PPC, you pay a certain amount every time someone clicks on an ad for your website. This is great for targeting potential customers who are interested in your niche. Here are some examples of the pay-per-click ad that you consider for dating website promotion:
But if you want to create something like a media source for your dating niche and add a lot of content, for example, writing love stories among your users or giving dating advice, you can still consider SEO as a powerful tool to bring traffic to your website
- Google Ads – Google Ads allows you to create various formats and promote ads on Google’s search engine results page (SERP). You can target people based on their location, keywords they are searching for, device type, and more. Google Ads is a highly competitive advertising tool, but you can still make it work with the right targeting and keyword research.
- Facebook Ads – With Facebook Ads, you can promote your website or product directly to users who already match the criteria of your target audience. You can promote your website in the news feed, in-stream videos, and other placements on Facebook and Instagram. Yes, correct. If you want to start a campaign on Instagram, you have to do it through the Facebook Business Manager anyway. This is great for targeting people based on their interests and demographics.
- Display ads – These are usually banner-type images that promote your website on other websites and apps. You can choose to run these ads on various display networks, but the most popular one is Google’s Display Network (GDN). You can set it up through Google Ad Manager too. The advantages of display ads are that you can promote your website to more people than with search campaigns and target them based on their browsing behavior.